Solutions and explanations for Previous Exam_2023_Winter Term.pdf are AI-generated based on notes. Official solutions are available in the document.

  1. c — Encouraging existing customers to buy more of existing products is a classic market penetration move with existing products in existing markets Growth Strategies.

  2. c — Asking for a small initial commitment (“Do you care about nature?”) before the real request is the foot-in-the-door technique based on commitment and consistency Commitment & Consistency.

  3. not covered in Winter 2025

  4. b — Task conflict can be beneficial because it increases the exchange of ideas and can improve decision quality and venture performance Types of Conflict.

  5. not covered in Winter 2025

  6. c — Attitudes like how members think about their team are “team emergent states” in the Input–Mediator–Outcome framework Input-Mediator-Outcome Framework.

  7. c — Resource mobilization is described as searching for, accessing, and transferring resources from personal and environmental endowments into the venture Resource Mobilization.

  8. a — Entrepreneurs typically score higher on conscientiousness and openness, lower on neuroticism (thus more emotional stability), and lower on agreeableness/greater antagonism than managers The Big Five Personality Traits.

  9. a — The surgeon’s use of 3D printing for bone replacement reflects opportunity recognition driven by prior domain knowledge rather than pure coincidence Knowledge & Creativity.

  10. c — In the Business Model Canvas, the cost structure can be either cost-driven or value-driven, depending on whether minimizing cost or maximizing value is prioritized Cost Structure.

  11. d — Newness, risk reduction, and convenience are classic ways to create customer value, whereas “partnership” belongs to key partnerships rather than value propositions Value Proposition.

  12. a — Causation processes start from a given goal and structure actions toward it, allowing entrepreneurs to focus on a specific target Causation: Developing an Idea.

  13. a — Meta-analyses pool multiple studies (K) to estimate the strength of relationships (rₑ) between variables across studies Meta-Analytic Findings: Big Five & Entrepreneurship.

  14. b — Entrepreneurial teams are characterized by shared ownership, strategic decision roles, and active business involvement, but focusing on a novel product is not a defining team criterion Team Composition.

  15. a — The actual bus companies provide a critical part of Flixbus’s service and are therefore best modeled as key partners in the Business Model Canvas Key Partnerships.

  16. not relevant for Winter 2025

  17. c — Risk (known probabilities) and uncertainty (unknown probabilities) require different decision logics—causation vs. effectuation—so they pose fundamentally different challenges Risk & Uncertainty.

  18. c — Creativity involves both divergent thinking (generating many ideas) and convergent thinking (selecting and refining the best ones) Training Creativity.

  19. not relevant for Winter 2025

  20. b — Exchanging advice on how to scale businesses is informational support: providing suggestions and information through social networks Network.

  21. a — Positive affect supports a global, big-picture perception, helping entrepreneurs to view opportunities more holistically Positive Affect.

  22. a — Video watched in class, she discussed her experience teaching complex design tools and her resulting insight that future software needed to be simple, online, and collaborative.

  23. b — A fixed annual increase is linear growth (growing but not scaling), whereas targeting a constant percentage (e.g., 40% YoY) aligns with exponential, scalable growth logic Growing vs. Scaling.

  24. b

  25. not relevant for Winter 2025

  26. not covered in Winter 2025

  27. b — Effectuation starts from available means and improvises goals, like creatively cooking with whatever ingredients you already have Effectuation: Revealing Opportunities.

  28. not relevant for Winter 2025

  29. c

  30. d — The goal specifies what to do and a measurable target but lacks a deadline, so it is not time-bound in the SMART sense Goal Setting.

  31. b — Multi-sided business models create value for one group of users but earn revenue from another, such as customers paying to reach users Multi-Sided Business Models.

  32. b — Allen found a higher relationship for EI Brain vs. Heart.

  33. not relevant for Winter 2025

  34. not covered in Winter 2025

  35. not covered in Winter 2025